People walk around all over the world sporting Nike clothing with the famous “Swoosh” symbol, but I doubt they could tell you the symbolism behind one of today’s most instantly recognizable logos. The Nike Swoosh was drawn up in 1971 by a Portland State University student, Carolyn Davidson and bought for a total sum of $35US dollars. (Later Phil Knight [Nike owner] gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to show his appreciation). The Swoosh was created to symbolize the flight of the Greek goddess of victory, Nike.
I believe the reason why this symbol is one of the world's most well known, is because of it's simplicity and it's underlying message. Of course, when I'm working out or competing, I want a good luck charm from the Goddess of victory.
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