Sunday, November 20, 2011

Bringing it back to Spain...la Caixa

In 1980, the "Caixa" finally decided on a logo that was fitting of the ideas that they wanted to convey. They had been looking for a symbol that was original and recognizable but yet easy for Spaniards to identify with. Thus it was an easy decision to go along with the idea that Joan Miro would create a tapestry for Caixa, and from that an emblem would be taken.


The emblem that was taken is the one shown above, that is symbolic of a child dropping a gold coin into a red coin purse. 

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