Starbucks.

It's amazing how Starbucks, an American company, has infiltrated Europe. As I was walking around Sevilla, it was easy to notice how easy it is to recognize the symbol.

The Starbucks symbol is one that began as A full size siren:

Starbucks then changed its symbol because customers thought the split tail was too sensual and seductive.

The reason Starbucks chose the siren and it's name is because it began as Moby's Coffee, in honor of the book Moby Dick, but then changed to Starbucks as its a little more customer friendly and recognizable and Starbucks is the name of the first mate's name of the Pequod in Moby Dick.