The Olympic Mascot of Londontown 2012

As I was wandering London this weekend I couldn't help but notice the excitement surrounding the upcoming 2012 Olympics that London is hosting. Also I had to notice the very strange mascot shown here:

http://i.dailymail.co.uk/i/pix/2010/05/20/article-1279736-09A7FFEB000005DC-301_634x429.jpg

Wenlock and Mandeville are their names and they are said to be "created from drops of steel from the new Olympic stadium".
Wenlock is named after the Shropshire town of Much Wenlock where in the mid 19th century the Wenlock Games because the inspiration for modern day Olympics. Mandeville after the Stoke Mandeville hospital where Dr. Mandeville practiced- a forerunner for Paralympics.

The creative agency, Iris, designed these mascots. Highly controversial for their strange looks, these two mascots are said to be designed in a way that inspires children to exercise. A little of their breakdown is shown in this picture:

http://i.dailymail.co.uk/i/pix/2010/05/19/article-1279736-09A7F9E8000005DC-924_634x366.jpg